Shoppers Say This On-Sale Serum From It Cosmetics Erases Wrinkles

For years, I’ve been testing as many It Cosmetics products as I can get my hands on: Not one has disappointed me thus far. In fact, I’ve insisted my 71-year-old mother try the brand, too, and she’s since hopped aboard the It Cosmetics train (destination: soft, youthful skin). 

Developed in partnership with plastic surgeons and dermatologists, the brand integrates anti-aging ingredients into most of its formulas, which prove worthy of their claims. Case in point: The It Cosmetics Bye Bye Lines Serum, which delivers wholeheartedly, per shoppers. I’ve yet to try it myself; as a 30-year-old fighting a relatively newfound battle with fine lines, it’s certainly on my skincare shortlist. And now is an excellent time to snag a bottle, as it’s 20 percent off for a limited time at Amazon. 

The It Cosmetics Bye Bye Lines Hyaluronic Acid Serum is a highly hydrating, skin-plumping solution for fine lines and loss of firmness. The lightweight, non-sticky formula plumps fine lines within moments post-application; over time, skin appears firmer, which further bolsters the serum’s youth-preserving power. 

The star ingredient in this serum is 1.5 percent pure hyaluronic acid,, which functions as the formula’s primary skin-plumper. ICYMI: Hyaluronic acid is a key player in countless moisturizers and serums in light of  its complexion-quenching prowess. The water-loving molecules “reduce wrinkles and fine lines by creating a barrier that retains water in the skin," dermatologist Dr. Lian Mack previously shared with InStyle. 

Peptides — collagen-supporting proteins lauded for their skin-firming benefits — are also present, which, per Mack, “act as signaling molecules, helping to boost collagen and elastin production,” both of which deplete with age. In doing so, peptides can restore lost firmness. 

A little bit of product goes a long way; a few drops of the clear, cool formula suffice for full-face hydration. Unlike some hyaluronic acid serums, it’s entirely non-sticky, shoppers report. Plus, it’s fast to absorb, easy to layer, and plays nicely with other products — a breezy way to supercharge any existing skincare routine.

Shoppers say Bye Bye Lines delivers on its titular claim. One reviewer even calls it “the secret to no more wrinkles,” noting how the formula plumps fine lines around their lips. Another shopper who’s used the serum for a month says they “already notice a difference” in their skin, while yet another reviewer notes that it keeps skin “hydrated” and lines around their eyes at bay.

It Cosmetics’ Bye Bye Lines Serum is certainly in my virtual shopping cart. Heck, I might even snag a few bottles to stock up while it’s still on sale at Amazon.

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